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BUSINESS-TO-BUSINESS
I NDUSTRIEMARKTFORSCHUNG

Karlheinz Müller b2b Industriemarktforschung, München, since 1992

The managing partner of the institute, MSc Economics (Diplom-Volkswirt) Karlheinz Müller, has been working in market research since 1965 and has therefore more than 50 years of practical experience in market research. Karlheinz Müller specialises in market research for floorcoverings of all types ,initially in terms of the Western European markets and subsequently, after the fall of the “iron curtain”, in terms of the most important Eastern European markets.

The survey findings are reported in tabular form or, if desired, as charts. Given that these surveys are conceived as multi-client studies, all interested companies and persons are invited to joint the already existing group of clients.

Clients of the b2b institute are companies which are interested in the markets for floor coverings, e.g. manufacturers of all types of floor coverings, wholesalers, magazines specialising in floor coverings and other magazines, the fibre and yarns industry, manufacturers of adhesives as well as investment banks and large management consultancies.